Pharmaceutical Press is today announcing their new brand strategy, focused on helping health professionals support the safe and effective use of medicines, delivered via the launch of its new website PharmaceuticalPress.com.

Reflecting the organisation’s status as the Royal Pharmaceutical Society’s knowledge business, the new branding makes it easier for time-pressured health professionals to recognise the essential knowledge products and services most valuable to them, and that they are created by Pharmaceutical Press.

The new branding establishes the four core components of Pharmaceutical Press knowledge:  MedicinesComplete providing instant access to trusted knowledge online, Pharmaceutical Journal, the Royal Pharmaceutical Society’s official journal, Pharmacy Knowledge, knowledge and revision for tomorrow’s pharmacists, and Research Journals, high impact research in pharmaceutical sciences, published in partnership with Oxford University Press.

The core components are each represented with its own unique mark, which when bought together form the organisation’s new shield icon, emulating the RPS coat of arms and further enforcing the relationship between the two brands.

Referred to daily across healthcare, academic and research settings and relied on by many commercial organisations to operate their businesses, Pharmaceutical Press essential knowledge includes British National Formulary, published in partnership with BMJ, Stockley’s Drug Interactions, Martindale: The Complete Drug Reference and Pharmaceutical Journal, which since 1841 has continued to connect pharmacists and inform the profession.

A not-for-profit publisher, Pharmaceutical Press essential knowledge online, via licence and in print, supports health professionals quickly and confidently make the most informed decisions to improve patient safety.

Karen Baxter, Managing Director of Pharmaceutical Press and Deputy CEO Royal Pharmaceutical Society, said “Everything we do at Pharmaceutical Press complements the work of the RPS and is centred on helping health professionals improve patient safety. Launching our brand strategy will enable us to grow stronger relationships across our organisation and with our customers, making it easier for them to access our trusted evidence-based knowledge”.

Chief Executive at Royal Pharmaceutical Society, Paul Bennett, said “As the Royal Pharmaceutical Society’s knowledge business since the 1840s, Pharmaceutical Press, has grown to include some of the world’s most respected and trusted knowledge products about medicines.   Our new branding will bring clarity to the publishing portfolio, and its place within the RPS, making it easier for health professionals to access our essential knowledge in support of patient safety”.

Pharmaceutical Press invites you to visit PharmaceuticalPress.com and experience the improved look and feel of Pharmaceutical Press.